AI Insights · Timothy · April 2025
Top Beauty Retail Apps in Sweden: Q1 2025 Performance
Explore the performance of the top beauty retail apps in Sweden during Q1 2025, with insights into downloads and active user trends from Sensor Tower.
In the first quarter of 2025, the beauty retail app landscape in Sweden showcased notable trends. Lyko experienced fluctuations in downloads, peaking at around 6.2K in mid-January. Its weekly active users remained relatively stable, hovering around 70K throughout the quarter.
SEPHORA - Maquillage, Parfum saw a gradual decline in downloads, starting at approximately 2.7K and reducing to just over 1.1K by the end of March. However, weekly active users showed resilience, maintaining a range between 33K and 39K.
Rituals Home & Body Cosmetics had a varied download pattern, with a notable increase to 2.3K in late March. Active users also showed growth, peaking at 7.4K towards the end of the quarter.
Lush Fresh Handmade Cosmetics experienced an initial spike in downloads in January, reaching over 1.3K, before tapering off. Active user numbers followed a similar trend, with a high of 2.2K in February.
Finally, Notino: profumi e cosmetici saw a significant surge in downloads in mid-March, reaching 5.6K. This was mirrored by an increase in active users, peaking at 4.2K.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the beauty retail app market in Sweden. For more detailed analytics, visit Sensor Tower.
